Gatorade recently has been revamping their image in the face of vitamin water's popularity. their new ads though are recalling images from the lion king and jungle book. done by pepper films who has close ties with disney the new Tiger ads show him as a kid being mentored by a bear, voiced by Samuel L. Jackson.
The rest of the work from pepper films is done in the same saturday morning style, most of their work looks to be in advertising. here though is another sports related commercial of theirs.